I am a designer. And not the geeky kind, the really cool kind. Like most effortlessly cool creatives, I carry a Moleskine notebook as a rule. My thoughts and doodles are that important. If you're a designer, writer, or artist of any kind then you most likely have a few Moleskine's lying around as well. You're part of the Moleskine community and as in any community, when you spot a fellow Moleskine owner, it's like you share a secret handshake. You can safely assume they've got good taste, just like you.

But to all of my fellow Moleskiners, I ask this simple question: Has the Moleskine notebook suddenly become mainstream? Are we toting a hard-covered, pocket-sized cliché?

Today is Blog Action Day, a change.org initiative designed to "unite the world's bloggers in posting about the same issue on the same day with the aim of sparking discussion around an issue of global importance".

This year's issue is Climate Change.

With everything already written about the subject, and with all of the posts being added today, it's certainly easy to find information and insight about climate change - but deciding what to do with that information isn't as simple. We can bike around the city, refill our water bottles, replace our light bulbs - and yet still be left wondering what tangible impact our everyday actions have, and who we can throw our support behind to really increase our personal power in the fight for awareness and big-picture impact.

And so, in this spirit, we friendly folks here at Dynamo would like to direct your attention to an endeavour very close to our hearts (and, yes, a project of ours): 12000km.org.

Many of you may know by now that...