Last month Dynamo directed an HD video shoot for the upcoming Berthelet website that we're hard at work producing as I write this. Integrating large, full motion video into web experiences is becoming standard practice these days, and I really love the immersive communications opportunity it offers. Youtube has paved some serious ground for rekindling this medium as a default for engaging users online, and we're firm believers in it's potential. Our decision to put video front and center on the Berthelet site was in fact born directly in a communications strategy targeting reconnection with end users, and this medium allows us to engage in our audience captively.

As part of the creative approach, we shot with 2 cameras, and left the scripting to a minimum core set of topics so we were able to capture some compelling (sometimes really funny) interview footage with key members of the company's founding family and senior management team. The content outline was purposely left minimal in order to add a more humanistic and natural (or real) delivery, so as to avoid stuffy corporate blah blah typical of reading off cue cards – and to ease the stress levels of individuals not normally in front of multiple lenses, set lighting and a crew.

Two weeks later, several days of editing in Final Cut Pro and After Effects, the videos are coming to life on our development servers with our in-house custom Flash Video player FLVme, and we're getting excited for the full launch. When the first phase of the site launches just a few short weeks from now, we'll let you know so you can come check it out (the entire site will be great, with a boatload of custom functionality). Look for the blooper reels in both english and french that we left in to generate some viral buzz among Berthelet's clientele.

Big thanks to Jimmy @ Stand for his strategic collaboration and for driving the shoot content, Marc Montplaisir (DOP) and to the entire crew for keeping us on track all day long, and to DNA restaurant (Derek & Alex) for the use of their beautiful kitchen.

Stay tuned! :)

Bob - Bob is Dynamo's Creative Director, a mutlidisciplinary director / designer responsible for ensuring that our work hits strategic targets, demonstrates creative innovation and compels our client's audiences to take action. He firmly believes good design can enrich experiences, enhance communication and ultimately change the world.