As described in a previous post, the new YBP site was built on top of the Spree framework. Spree is, in our opinion, the very best e-commerce option for any serious Ruby on Rails developer.
We had established some lofty goals at the outset of the project. We wanted an enterprise caliber e-commerce site that felt anything but "enterprisey". We wanted something that just plain worked, was completely scalable and, most importantly, looked absolutely fantastic to customers and potential customers. To that end, we spent as much time designing the interface and user experiences we did writing all the code that actually powers the site - and we wrote a lot of code...
We love that Spree is open-source, and we're committed to continuing that tradition with our work on Yellowbird. In the coming weeks, we'll be releasing most of the custom pieces of functionality (or "extensions" in Spree talk) back to the Spree community - giving back to those that gave so much to us. We're excited to see what the community does with them.
We're really proud of our work here. Please check out the new site and let us know what you think (or better yet, get yourself one of the killer shirts!).
Bryan Mahoney
- Bryan is Dynamo's Director of Technology, continually breaking new ground evaluating, developing and guiding our sites and webapps, & a pillar in Dynamo's client service front. Co-author of 2 early books on the integration of ColdFusion and Flash, he is an expert in database driven content management and design. Bryan now principally rides Ruby on Rails.
