Update: the ALDO microsite won an FWA!
We're excited to announce the latest brand-building, interactive experience brought to you by Dynamo and ALDO: Connect the Dots. As part of the brand’s “Connect the Dots” Summer campaign being broadcast throughout North American and the UK, Dynamo has launched a microsite enabling visitors to turn their photos into connect-the-dots puzzles and then send them to friends to solve online.
It's simple, really: just upload your favourite photo, click to add the dots and then fire it off to your friends - all they will have to do to reveal the photo is connect the dots. Consider it a modern throwback to those childhood days spent with coloured pencils and activity books.
The ALDO Connect the Dots microsite leverages the playful side of the ALDO brand – and reinforces Dynamo’s commitment to designing innovative online experiences. Working with Douglas Bensadoun, ALDO’s Creative Director, and Jennifer Maks, ALDO’s Director of Multi-Channel Marketing, has made for a great combination of creativity, open-mindedness and inspiration.
Think you've got talent? Head on over to the site and make your own creation at www.aldoshoes.com/connectthedots!
Alex
- Dynamo's Interactive Director. Alex's holistic mission at Dynamo is to push the team to create beautiful, usable work online, and to exploit new technological and experiential avenues. He is preoccupied with keeping the studio at the forefront of an industry travelling at light speed.
