Yellow Bird Project's latest release is a slick new Summer t-shirt designed by Dynamo for the band Whispertown 2000. All profits from the shirt benefit "Start in Streets", a charity created by Sophie Tweed Simmons and Tatiana Rogers that serves to prevent the litter of the streets from reaching nature’s underwater playground.
The treatment of the red fish against the sunshine base demonstrates (through color) the “disappearing” act that is happening to this fish due to the overfishing and pollution that’s affecting its waters. We learned that the Halibut is in fact on the endangered list and all but guaranteed to disappear by the end of this century. Also, the small technical callouts are using scientific terminology specific to genetic deformity, so those help accentuate the double message, and why the third eye is present on Mr Fish.
Alex
- Dynamo's Interactive Director. Alex's holistic mission at Dynamo is to push the team to create beautiful, usable work online, and to exploit new technological and experiential avenues. He is preoccupied with keeping the studio at the forefront of an industry travelling at light speed.
