Late last fall, we collaborated with strategic partner Jimmy Berthelet and STAND to create a phase 1 website for Unisson Structures, a company that designs, crafts and delivers world-class stage systems for the entertainment industry as well as architectural structures for high end building projects, for clients like the Cirque du Soleil, Loto Quebec and the Hôtel des Gouverneurs - just to name a few.

The structural aspects of the stage are rarely an element of focus during a show, but the creativity involved in bringing thematic show concepts to life through the stage design involves a lot of concepting, engineering, architecture, proprietary processes, out-of-the-box thinking and expertise that Unisson has built a great reputation on. That, and a lot of aluminum.

Our design is a bold and moody representation of the world Unisson lives and breathes - the backstage workings and behind the curtain life of the entertainment industry and sophistication of high end architectural design projects. The graphic identity and content created by STAND provided all the elements we needed to bring the online presence to life - a design-centric logotype, some great writing, solid photography, sculpted brand typography and a heavy dose of modular forms, rules and patterns to play with.Some earlier designs played on the lighter contrast of the minimalist corporate palette of black and white, but our final darker colorway brings a feel that couples well with the sophistication that the original graphic identity conveys. It doesn't hurt that it also helps that this added contrast drives your eye right to the site's imagery and text content naturally.The site features an overview video in a custom player on the homepage as well as a detailed project image gallery with several recent projects being showcased, as well as all the corporate backgrounders you'd expect. The upcoming phase 2 will incorporate a robust CMS with an entirely searchable product catalog (of the hundreds of custom-designed components they've created themselves) and detailed product spec sheets generated on the fly. Maybe even a stage building app. We're very excited about it. 

What do you think of the site? Please let us know!

Bob

Bob - Bob is Dynamo's Creative Director, a mutlidisciplinary director / designer responsible for ensuring that our work hits strategic targets, demonstrates creative innovation and compels our client's audiences to take action. He firmly believes good design can enrich experiences, enhance communication and ultimately change the world.