Cineflix is a growing Canadian television production company with a focus on factual entertainment and documentary programming. They approached Dynamo with a dire need to update their online catalog offering with a site that reflects their mandate to play the edges of their industry with fresh and engaging reality programming.
The site is divided into two distinct areas from a common splash page (www.cineflix.com):
Cineflix International (www.cineflix.com) and Cineflix Productions (www.cineflixproductions.com).
The International site targets buyers and decision-makers at the broadcast level with a simpler look and feel. The Productions site targets their current show audience, potential viewers, and potential production talent, so more liberty was taken with a richly-designed interface. Both sites are fully managed by the client, enabling them to upload shows, show videos, images, logos, job postings and static content.
The Cineflix Productions site is a particularly engaging experience, enabling the user to browse shows by list, by thumbnail or by dropdown in the left menu, while remaining lean-and-mean on load time, as multiple images, video and logos are loaded. The site makes use of Flash in strategic locations to display testimonials, internal ads and image galleries, while video is integrated seamlessly into show pages and corporate sections for a media-rich experience. Users can browse through thumbnails galleries of each show and show host so that the Cineflix product offering is as visually full as possible, without being overwhelming.
Bob
- Bob is Dynamo's Creative Director, a mutlidisciplinary director / designer responsible for ensuring that our work hits strategic targets, demonstrates creative innovation and compels our client's audiences to take action. He firmly believes good design can enrich experiences, enhance communication and ultimately change the world.
