What is the color of sound? With Benjamin Moore's new microsite, Paint With Ben, you get to choose. Their agency of record AKQA created this slick, clever site to seduce young, design-savvy homeowners into trying a new, premium line of paints, "Ben". Just pick your word and your color, then write up a run down of what your color/word combo means to you...
And to further promote the product, they will mail you paint samples on the cheap to try before you buy. Perfect for all you fear-of-commitment types.
I'm not sure this site gives me the itch to order paint samples, but it's definitely a fun distraction and a memorable experience. It's well designed and easy to use, but what's really impressive from a communication standpoint is the link they've drawn from a seemingly ordinary product like house paint to a deeper, more abstract concept: the idea that color inherently triggers memories, emotions and stories in all of us. It's a basic truth that everyone can identify with and no one can evade. And it may even compel you to ponder the depths of meaning behind the hues you choose next time you paint, finish, varnish or tint..
Jenna Holcombe
- Dynamo's Senior Designer. Jenna is currently misplacing her glasses, laughing at Corey's jokes, making you an okay espresso, and massaging your retinas with her Wacom pen.
